Guide to Goyard bag Prices and sizes (2024)

Interested in a Goyard bag? Understanding the Goyard bag price is essential with the iconic status and craftsmanship behind each piece. Without direct online sales or transparent pricing, navigating the cost of these luxury items can be challenging.

 This guide illuminates the factors influencing the price of a Goyard bag, from material and design to geographical location, and what to anticipate budget-wise

Key Takeaways from this guide:

Short introduction to Goyards history and legacy

A guide to navigate Goyard prices (Europe, North America, Japan and Singapore)

A short guide on Goyard bag sizes for their most popular models

History of Goyard

Goyard’s rich history is a story of artistry and excellence. From its inception in 1853, Goyard has been synonymous with luxury and sophistication. The brand’s identity is closely tied to the iconic hand painted Goyardine pattern canvas, a distinctive dotted pattern created by Edmond Goyard in 1892.

Inspired by the log drives of the Morvan forest, this pattern has become a symbol of Goyard’s esteemed reputation for quality.

Vintage Goyard production

The Beginnings of Goyard

The genesis of Goyard can be traced back to the House of Martin, a renowned trunk maker established by Pierre-François Martin in 1792. With its specialization in box-making, trunk-making, and packing, the House of Martin had a significant impact on the luxury luggage industry. Its association with the French aristocracy, including King Louis IX, added to its prestige.

King Louis IX was the inspiration for the name of the most iconic Goyard bag, The Saint louis bag, as the former king was known as ´Saint louis´

In 1853, the House of Martin was purchased by François Goyard, marking the beginning of Maison Goyard. The rebranding signified the official inception of the brand as we know it today, setting the stage for a legacy steeped in luxury and exclusivity.

Global Pricing of Goyard Bags

Goyard Bag Prices

Model Price Euro € Price USD $
Saint Louis PM € 1,350 $1,620
Saint Louis GM € 1,500 $1,890
Artois PM € 1,850 $2,190
Artois MM € 2,050 $2,540

For More prices + Regional Prices Scroll further down ↓

Shop our 100% authentic goyard bags here:

As a luxury investment, the pricing of a Goyard bag corresponds to its status. However, the pricing structure is not static. 

Goyard adjusts their bag prices annually, with the most significant historical price increase being a 26% rise in the price of a black Goyard St Louis PM bag in 2022 compared to the previous year.

The price of a Goyard bag can vary significantly on a global scale, with simpler designs starting at around $500 and more opulent models reaching up to $6,300.

 The regional price disparities for Goyard bags are attributed to a combination of factors, such as currency exchange rates, import taxes, and differing levels of local market demand.

Price Range on Goyard Bags

With a broad price range, a Goyard bag can suit a variety of budgets. The Saint Louis PM is priced at around $1,600, while the Saint Louis GM is around $1,900. The Saint Louis XXL, on the other hand, is priced at about $2,300. 

The pricing of a Goyard bag is influenced by factors such as materials, construction, model, size, and customization options.

Limited edition Goyard bags come with a higher price tag, starting at approximately $3,050 for the Goyard Belvedere MM Bag and reaching up to $4,450 for the Goyard Saigon PM Bag. Despite the higher price, these limited edition bags remain popular due to their unique designs and exclusivity.

Goyard Bag Display

Regional Variations on Prices

Depending on the purchasing location, the price of a Goyard bag can fluctuate greatly. Taxes, customs duties, and other mandatory charges incurred by customers can influence the ultimate price, leading to variations in regional pricing.

The pricing discrepancy of Goyard bags in different countries can be attributed to variations in exchange rates, local economic factors, and pricing strategies that take into account the perceived value of the products and the target customer’s willingness and ability to pay.

For instance, the retail prices of the Saint Louis tote are around $1,600 for the PM size, $1,900 for the GM size, and $2,300 for the XXL size. However, these prices are subject to change based on factors such as taxes, duties, exchange rates, and local economic conditions.

Guide on Goyard Bags Around the world

To get an overview of prices on Goyard bags in your Region, we have compared prices on Goyard around the world. 

Prices in EU/UK

Goyard Prices EU/UK

Model Price Euro € Price Pounds £
Anjou Mini € 1,950 £1,745
Anjou PM € 2,250 £2,015
Anjou GM € 2,550 £2,285
Saint Louis PM € 1,350 £1,210
Saint Louis GM € 1,500 £1,350
Artois PM € 1,850 £1,660
Artois MM € 2,050 £1,835
Paris Goyard Store and Londodn Goyard Store

Prices in North America

Goyard Prices North America

Model Price USD $
Anjou Mini €$2,590
Anjou PM $2,960
Anjou GM $3,400
Saint Louis PM $1,620
Saint Louis GM $1,890
Artois PM $2,190
Artois MM $2,540
Artois GM $2,800
Goyard Store Los Angeles and Goyard Store New York

Prices in Japan

Goyard Prices Japan

Model Price Yen ¥
Anjou Mini ¥298,100
Anjou PM ¥352,000
Saint Louis PM ¥187,000
Saint Louis GM ¥211,000
Artois MM ¥297,000
Artois GM ¥326,000
Goyard store Singapore and Goyard Store Japan

Prices in Singapore

Goyard Prices Singapore

Model Price Singapore Dollar (SGD)
Anjou Mini SGD 3,580
Saint Louis PM SGD 2,390
Saint Louis GM SGD 2,780
Artois GM SGD 2,780

Second Hand prices

Goyard bags are known for their elusive charm, often remain out of reach in traditional retail due to their limited availability and high demand. 

specially if you dont live close to one of the limited Goyard stores. Making it hard to get your hands on a brand new bag.

An alternative to buying a brand new bag, is buying your luxury bag second hand. At CollectorsCage, we bridge this gap by offering these rare gems secondhand, making the unattainable attainable.

By choosing a pre-loved Goyard from our collection, not only do you save 20-40% compared to retail prices, but you also own a piece of exclusive luxury that many aspire to.

Buying second hand, doesn't only save you money compared to retail prices, by purchasing second hand you help the environment by reducing waste and the environmental impact of new production.

Collectors cages world wide shipping, increases the availability of the highly exclusive designer bags

Embrace eco-friendly elegance with CollectorsCage, where global accessibility of luxury designer bags meets environmental responsibility.

Goyard Bag Size Guide

After identifying the prices of Goyard bags, your next question might be what size is a Goyard bag?
And to anwser this question, we have provided you a detailed guide on the size of different bags.

The PM and GM are by far the two sizes you would would see most often, but Goyard offers a variety of sizes, Goyard bags cater to diverse customer needs. 

Whether you are looking for a compact bag for everyday use or a larger bag for travel, Goyard has you covered. The Goyard Saint Louis, for example, comes in PM, GM, and XXL, and the Goyard Artois tote is offered in PM, MM, and GM sizes.

Choosing the right size depends on your specific needs and preferences. Here are some options to consider:

  • Goyard St Louis PM size: suitable for everyday use

  • Goyard St Louis GM size: provides more space for your belongings, great for travel

  • Goyard St Louis XXL size: offers maximum carry capacity

The bag’s closure mechanism, such as a sturdy zipper top, also plays a role in the selection.

Size Categories on Goyard Bags

To accommodate different needs, Goyard provides a variety of size categories.

The Goyard PM bag, for instance, measures approximately 28 cm (10 inches) x 15 cm (5 ½ inches) x 34 cm. (13 inches)

The GM bag, on the other hand, measures roughly 34 cm (13 inches) x 20 cm (7 inches) x 40 cm. (15 inches)

These size categories are designed to accommodate a diverse selection of customer requirements and preferences.

In addition to the PM and GM sizes, Goyard also offers other size categories. These include:

  • The Saint Louis model, available in PM, GM, and XXL sizes, featuring a detachable pouch for added versatility.

  • The Artois tote, available in three sizes: PM, MM, and GM, featuring matching leather corners and top handles.

  • The Anjou, available in Mini, PM, MM, and GM sizes.

These different sizes cater to varied preferences and needs. Goyard offers bag to wear for every occasion from formal event, to everyday use.

Size comparison of Goyard Anjou, mini, Goyard Anjo PM and Goyard Anjou GMu

Popular Models Size Guide

When it comes to popular Goyard models, each has specific size dimensions. Thats why we have put together a guide of the sizes on Goyards most popular bags:

Bag Size Chart

Model Dimensions inches (W x H x D) Dimensions cm (W x H x D)
Goyard Saint Louis PM 11″ x 19″ x 6″ 28 X 48 X 15
Goyard Saint Louis GM 13″ x 23″ x 7″ 33 X 58 X 17
Goyard Artois PM 9.5″ x 12″ x 5.25″ 24 X 30 X 13
Goyard Artois MM 11″ x 14.5″ x 6.25″″ 28 X 36 X 15
Goyard Anjou PM 11″ x 19″ x 6″ 28 X 48 X 15
Goyard Anjou GM 13″ x 23″ x 7″ 33 X 58 X 17
Goyard Isabelle 13.4" X 11.0" X 5.9 " 34 X 28 X 15

Choosing the Right Size

The selection of the appropriate size of a Goyard bag hinges on personal preferences and intended everyday use. 

For instance, the Anjou bag, available in sizes similar to the classic Goyard St. Louis, can be used for comparable occasions. 

The Goyard Saint Louis tote bag is offered in PM, GM, and XXL sizes, along with a detachable pouch, catering to varying carrying capacities, making it suitable for a variety of uses, from daily errands to travel.

There is a correlation between the size and the price of Goyard bags. In general, the larger the size of the bag, the higher the price. 

Therefore, while choosing the size, you should also consider your budget and the value you are getting for the price.

Why Goyard Stands Out

Owing to its unique fusion of history, craftsmanship, and exclusivity, Goyard stands out among the multitude of luxury brands, recognized by its iconic Goyardine canvas.

Each Goyard bag is meticulously crafted using time-honored ancestral techniques that blend traditional methods with modern innovation, resulting in their distinctiveness and widespread appeal.

Goyard bags are predominantly constructed from Goyardine canvas, which is a resilient combination of hemp, linen, and cotton

The Goyardine canvas is then coated with a specialized waterproofing treatment to guarantee superior quality and longevity, adding to the brand’s appeal.

Exclusivity of Goyard

Goyard’s allure partly stems from its exclusivity. The brand has chosen not to sell their products online as part of their high-end retail strategy aimed at preserving exclusivity and brand prestige.

This decision has undoubtedly fueled the allure of Goyard bags, making them highly sought after.

Goyard’s limited availability is designed to maintain the brand’s dedication to traditional craftsmanship and exclusivity. This deliberate scarcity generates a feeling of immediacy among consumers, leading to increased demand and elevating the perceived value and exclusivity of their products.

The Craftsmanship Behind Goyard Bags

Every bag created by Goyard bears testimony to its commitment to craftsmanship. Each Goyard bag is meticulously crafted using a distinctive and confidential procedure, especially for the Goyardine canvas

It is a painstaking process that integrates conventional techniques with contemporary methods, showcasing the brand’s dedication to quality and longevity.

The materials used in Goyard bags play a significant role in their appeal. In addition to the prominent Goyardine canvas, Goyard bags also include Clamecy Cowhide Yellow Cotton Lining. 

Their utilization of a coated linen and cotton canvas distinguishes them from other luxury brands, which frequently incorporate materials such as leather, nylon, or suede.

Goyard craftmanship, hand painted Goyardine canvas

Materials and Design

The defining material of Goyard handbags, Goyardine canvas, is a tightly woven fabric made from linen and cotton, glazed with a delicate natural resin. This material offers Goyard bags various qualities such as:

  • Lightweight

  • Softness

  • Durability

  • Water resistance

  • Longevity

It serves as the primary material and is essential to the distinctiveness of the brand.

The Goyardine canvas undergoes a unique waterproofing process to enhance its durability. 

This attention to detail, combined with the high-quality materials used in the construction of Goyard bags, significantly contributes to their longevity and the preservation of their value over time.

Goyard bag Materials, Canvas and Leather

Leather and Durability Features That Define Value

Goyard bags encapsulate more than just luxury and style; they embody durability and functionality. Each bag is crafted with attention to detail, featuring ample storage capacity, lightweight yet robust construction, and reinforced Chevroches calfskin corners and top handle.

These features not only offer protection but also prolong the bag’s longevity, adding to its value.

The leather corners on Goyard bags play a fundamental role. They provide additional protection against wear and tear, strengthening the bottom of the bag and other vulnerable areas. This thoughtful design enhances the overall durability of the bag, making it easier to carry.

Evolution and Legacy of the Brand

Goyard’s evolution from Maison Martin to a globally recognized luxury brand reflects its enduring allure. Under the leadership of Edmond Goyard, the company underwent a significant transformation in 1885 and was rebranded as E. Goyard Aîné. 

A crucial development in this progression was the introduction of the hand-painted Goyardine pattern in 1892, influenced by the family’s heritage.

Over the years, Goyard has solidified its position as a leading luxury brand in Paris, enduring ownership transitions, and focusing on craftsmanship and artisanal excellence. 

The introduction of the Goyardine canvas in 1892 was a significant milestone, leading to the creation of various products, including shoulder bags and totes.

Today, Goyard is a preferred option within the luxury sector, creating bags that hold significant resale value, specialy when it comes to their tote bag styles. Making the paris based brand, one of the mos sought after brands, when it comes to designer bags

Vintage Goyard suitscases vs Goyard tote bags
Image from CollectorsCage

Iconic Models

Several iconic models from Goyard have become emblematic of the brand. Here are some of the most iconic Tote and shoulder bags from Goyard:

  • The Goyard Saint Louis, named after Louis IX, recognized for its lightweight, reversible Goyardine fabric and increasingly sturdy leather top handles.

  • The Anjou gm bag, which shares similar materials with the Saint Louis but includes a leather lining, reversibility, and a detachable pouch.

  • The Artois mm bag, which distinguishes itself with its structured design, four Chevroches Calfskin corners and top handle, zip closure, and organizational pocket.

The Goyard Saint Louis, Anjou gm, and Artois mm are all constructed from Goyardine, a blend of hemp, linen, and cotton. This material undergoes a unique waterproofing process to enhance its durability, showcasing Goyard’s dedication to quality and longevity in its renowned bags.

Most popular Goyard bags; Goyard Anjou, Goyard Saint Louis, Goyard Artois


In conclusion, the value and appeal of Goyard bags are grounded in their:

  • History

  • Craftsmanship

  • Design

  • Exclusivity

Each tote bag is a masterpiece, meticulously crafted using traditional techniques and high-quality materials. Tote bags are a symbol of luxury and exclusivity, making them a coveted possession among the fashion-forward.

The prices and sizes on Goyard bags are varying from country to country and from bag to bag. Therefore we recommend that you thoroughly research before investing in you next Goyard bag

Whether you are a collector of luxury items or simply appreciate the finer things in life, a Goyard bag is a worthy investment.


To sum up, Goyard bags are more than just accessories. They are a blend of history, craftsmanship, and exclusivity.

From their rich history and meticulous craftsmanship to their unique design and materials, Goyard bags have a distinct appeal that sets them apart. Their exclusivity further adds to their allure, making them a symbol of luxury and sophistication.

Frequently Asked Questions

Where to buy Goyard bags?

You can find a curated collection of authentic Goyard bags at CollectorsCage, Link to our Goyard bags

Why is Goyard so hard to buy?

Goyard's exclusivity and limited distribution channels contribute to its rarity. The brand maintains a select number of boutiques worldwide, and they prioritize quality over quantity.

Is Goyard real leather?

Yes, Goyard uses genuine leather for its bags, which is a hallmark of the brand's craftsmanship.

However the Goyardine canvas features with the iconic hand painted Goyardine pattern, is often mistaken for real leather. 

It is in fact not made from real leather and is instead made of linen and cotton, coated with a light, natural resin, confers ideal characteristics, making their products light, soft, sturdy, water-resistant and long-lasting. Ensuring the bag is fit for everyday use.

Are Goyard Bags Water-Resistant

Goyard bags are known for their durability and are designed to withstand everyday wear. 

The coated Goyardine canvas used by Goyard, featuring the iconic hand painted Goyardine pattern, is more water-resistant than untreated leather. This means that the Goyardine canvas can repel light rain and moisture to some extent.

However, it's important to note that while Goyard bags are relatively water-resistant, they are not entirely waterproof

Exposing your Goyard bag to heavy rain, standing water, or prolonged moisture can still lead to potential damage. To ensure the longevity of your Goyard bag, it's best to take precautions and avoid exposing it to excessive moisture whenever possible.

How do I clean my Goyard bag?

To clean your Goyard bag, gently wipe off surface dust and dirt with a soft cloth. For specific stains, use a mild leather cleaner.

Avoid exposing it to harsh elements and store it properly when not in use.

Matilde Stadager Luxury bag expert and writer

Meet the Author

Matilde Stadager - Luxury Bag Expert & Writer 

Matilde Stadager is an expert in the world of high-end and fashion bags. With a great sense of the current trends, she has been a shopping advisor for clients of Collectors Cage for years. Her many years of experience includes doing authentication of products & sourcing designer bags. Matilde knows a lot about the history of the different fashion houses, and bag models. In her writings she shares all her experience with the readers.



Hi, so Artois PM is fixed for €1,850 at the store?


Just wondering why no Goyard store in Australia at the moment, especially in Perth, Western Australia, thank you 🙏

Katarina Kenny

Hi Simone,

They haven’t announced a fixed frequency.

However usually, Goyard usually raises their prices once a year.

Matilde (Admin)

How often are the bag prices raised at Goyard?


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