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Guide to Goyard Bags: Prices and Sizes (2026)

Updated July 2026 with current prices.

Interested in a Goyard bag? Understanding the price of Goyard bags is essential, given the iconic status and craftsmanship behind every piece. Without direct online sales or transparent pricing, it can be tricky to get a clear picture of what these luxury pieces actually cost.


This guide breaks down the factors that influence the price of a Goyard bag, from materials and design to geographic location, so you know exactly what to expect budget-wise. A guide that shows you precisely how to make sure your bag is authentic.

Key takeaways from this guide:

A brief introduction to Goyard's history and heritage

A guide to navigating Goyard prices (Europe, North America, Japan and Singapore)

A quick guide to Goyard bag sizes for their most popular models

The History of Goyard

Goyard's rich history is one of artistry and expertise. Since its founding in 1853, Goyard has been synonymous with luxury and refinement. The brand's identity is closely tied to its iconic hand-painted Goyardine canvas, a distinctive dotted pattern created by Edmond Goyard in 1892.


This pattern was inspired by the log rafts of the Morvan forest and has become a symbol of Goyard's renowned reputation for quality.

Vintage Goyard production
@collectorscage

The Beginnings of Goyard

Goyard's origins can be traced back to the House of Martin, a renowned trunk maker founded by Pierre-François Martin in 1792. Specialising in box-making, trunk-making and packing, the House of Martin held significant influence over the luxury luggage industry. Its ties to the French aristocracy, including King Louis IX, added to its prestige.


King Louis IX was the inspiration behind the name of Goyard's most iconic bag, the Saint Louis bag, as the former king was known as "Saint Louis".


In 1853, the House of Martin was acquired by François Goyard, marking the beginning of Maison Goyard. The rebrand marked the official start of the brand as we know it today, setting the stage for a legacy steeped in luxury and exclusivity.

Global Pricing of Goyard Bags

Goyard Bag Prices 2026

Model Price Euro € Price USD $
Saint Louis PM € 1,550-1,750 $1,900-2,150
Saint Louis GM € 1,800-2,050 $2,200-2,500
Artois PM € 2,600-2,950 $3,200-3,600
Artois MM € 2,900-3,300 $3,500-4,000

For more prices + regional pricing, scroll further down ↓

As a luxury investment, the price of a Goyard bag reflects its status. That said, the pricing structure isn't set in stone.


Goyard adjusts its bag prices annually, and the most notable historical price increase was a 26% jump in the price of a black Goyard St Louis PM bag in 2022 compared to the year before. Most recently, Goyard raised prices again after May 2025, so all prices in this guide have been updated to reflect the current 2026 levels.


The price of a Goyard bag can vary considerably worldwide, with simpler designs starting at around $400, while more elaborate models can reach upwards of $5,500.


Regional price differences on Goyard bags come down to a combination of factors, such as exchange rates, import duties, and varying levels of local demand.

Goyard bag price range

With such a broad price range, there's a Goyard bag to suit many different budgets. The Saint Louis PM costs around $1,900-2,150, while the Saint Louis GM costs around $2,200-2,500. The Saint Louis XXL, on the other hand, costs around $2,700-3,000.


The price of a Goyard bag is influenced by factors such as materials, construction, model, size, and customisation options.


Limited-edition Goyard bags carry a higher price tag, starting at around $3,400 for the Goyard Belvedere MM bag and reaching up to around $5,500 for the Goyard Saigon bag. Despite the higher price, these limited-edition bags remain popular thanks to their unique design and exclusivity.

Goyard Bag Display
@Collectorscage

Regional price variations

Depending on where you buy, the price of a Goyard bag can swing quite a bit. Taxes, customs duties, and other mandatory fees that customers must pay can affect the final price, leading to variations across regions.


The price difference on Goyard bags between countries can be attributed to variations in exchange rates, local economic factors, and pricing strategies that account for the perceived value of the products as well as the target customer's willingness and ability to pay.


For example, retail prices for the Saint Louis bag are around $1,900-2,150 for the PM size, $2,200-2,500 for the GM size, and $2,700-3,000 for the XXL size. However, these prices may change based on factors such as taxes, duties, exchange rates, and local economic conditions.

Guide to Goyard bags around the world

To give you an overview of Goyard bag prices in your region, we've compared Goyard prices across the globe.

Prices in the EU/UK

Goyard Prices EU/UK

Model Price Euro € Price Pound £
Anjou Mini € 1,600-1,800 £1,400-1,550
Anjou PM € 1,750-1,950 £1,500-1,700
Anjou GM € 2,000-2,250 £1,750-1,950
Saint Louis PM € 1,550-1,750 £1,350-1,500
Saint Louis GM € 1,800-2,050 £1,550-1,800
Artois PM € 2,600-2,950 £2,250-2,550
Artois MM € 2,900-3,300 £2,500-2,850
Paris Goyard Store and London Goyard Store
@Collectorscage

Prices in North America

Goyard Prices North America

Model Price USD $
Anjou Mini $1,950-2,200
Anjou PM $2,150-2,400
Anjou GM $2,450-2,750
Saint Louis PM $1,900-2,150
Saint Louis GM $2,200-2,500
Artois PM $3,200-3,600
Artois MM $3,500-4,000
Artois GM $3,800-4,300
Goyard Store Los Angeles and Goyard Store New York
@Collectorscage

Prices in Japan

Goyard Prices Japan

Model Price Yen ¥
Anjou Mini approx. ¥260,000-295,000
Anjou PM approx. ¥290,000-320,000
Saint Louis PM approx. ¥250,000-280,000
Saint Louis GM approx. ¥280,000-320,000
Artois MM approx. ¥450,000-500,000
Artois GM approx. ¥480,000-530,000
Goyard store Singapore and Goyard Store Japan
@Collectorscage

Prices in Singapore

Goyard Prices Singapore

Model Price Singapore Dollar (SGD)
Anjou Mini approx. SGD 3,000-3,300
Saint Louis PM approx. SGD 2,900-3,200
Saint Louis GM approx. SGD 3,400-3,700
Artois GM approx. SGD 4,100-4,500

Pre-Owned Prices

Goyard bags are known for their fleeting charm and are often out of reach in traditional retail due to their limited availability and huge demand.


Especially if you don't live near one of the few Goyard boutiques. That makes it hard to get your hands on a brand-new bag.


An alternative to buying a brand-new bag is to buy your luxury bag pre-owned. At CollectorsCage, we bridge that gap by offering these rare gems pre-owned, making the unattainable attainable.


By choosing a pre-owned Goyard from our collection, you not only save 15-30% compared to retail prices, but you also own a piece of exclusive luxury that many aspire to.


By buying pre-owned, you not only save money compared to retail prices, you also help the environment by reducing waste and the environmental impact of new production.


Collector's Cage ships worldwide, increasing the accessibility of these highly exclusive designer bags.


Embrace eco-friendly elegance with CollectorsCage, where global accessibility to luxury designer bags meets environmental responsibility.

Goyard bag size guide

Now that you've got a handle on Goyard bag prices, your next question is probably: what size options are actually available?
To help answer that, we've put together a detailed guide to the sizing of the different bags.


PM and GM are by far the two sizes you'll come across most often, but Goyard actually offers a whole range of sizes across its bags to suit different customer needs.


Whether you're after a compact bag for everyday use or something larger for travel, Goyard has an option for you. The Goyard Saint Louis, for example, comes in PM, GM and XXL, while the Goyard Artois tote is available in PM, MM and GM.


Choosing the right size really comes down to your specific needs and preferences. Here are a few options worth considering:


  • Goyard St Louis PM: ideal for everyday use

  • Goyard St Louis GM: offers more room for your belongings, perfect for travel

  • Goyard St Louis XXL: gives you maximum carrying capacity

The bag's closure - such as a sturdy zip - also plays a role in your choice.

Goyard bag size categories

To meet a wide range of needs, Goyard offers several distinct size categories.


The Goyard PM bag, for example, measures approximately 28 cm (10 inches) x 15 cm (5 ½ inches) x 34 cm (13 inches).


The GM bag, on the other hand, measures approximately 34 cm (13 inches) x 20 cm (7 inches) x 40 cm (15 inches).


These size categories are designed to accommodate a broad range of customer requirements and preferences.


Beyond the PM and GM sizes, Goyard also offers other size categories, including:


  • The Saint Louis, available in PM, GM and XXL, features a removable pouch for added versatility.

  • The Artois bag comes in three sizes - PM, MM and GM - with matching leather corners and a top handle.

  • The Anjou, available in Mini, PM, MM and GM.

These different sizes cater to a variety of preferences and needs. Goyard offers bags for every occasion, from formal events to everyday errands.

Size comparison of Goyard Anjou, mini, Goyard Anjo PM and Goyard Anjou GMu
@Collectorscage

Popular models size guide

When it comes to Goyard's most popular models, each one has its own specific dimensions. That's why we've put together a size guide for Goyard's most sought-after bags:

Bag size table

Model Dimensions in inches (W x H x D) Dimensions cm (W x H x D)
Goyard Saint Louis PM 11″ x 19″ x 6″ 28 X 48 X 15
Goyard Saint Louis GM 13″ x 23″ x 7″ 33 X 58 X 17
Goyard Artois PM 9.5″ x 12″ x 5.25″ 24 X 30 X 13
Goyard Artois MM 11″ x 14.5″ x 6.25″ 28 X 36 X 15
Goyard Anjou PM 11″ x 19″ x 6″ 28 X 48 X 15
Goyard Anjou GM 13″ x 23″ x 7″ 33 X 58 X 17
Goyard Isabelle 13.4" X 11.0" X 5.9" 34 X 28 X 15

Choosing the right size

Choosing the right size Goyard bag comes down to personal preference and how you plan to use it day to day.


For instance, the Anjou bag, available in sizes comparable to the classic Goyard St. Louis, can be used for similar occasions.


The Goyard Saint Louis is available in PM, GM and XXL, along with a removable pouch, giving it varying carrying capacities suited to everything from daily errands to travel.


There's a clear link between size and price when it comes to Goyard bags. Generally speaking, the larger the bag, the higher the price.


So when choosing a size, it's worth weighing up your budget alongside the value you're getting for your money.

Why Goyard Stands Out

Thanks to its unique fusion of history, craftsmanship and exclusivity, Goyard stands apart from the many luxury houses recognised by its iconic Goyardine canvas.


Every Goyard bag is meticulously crafted using time-honoured techniques that blend traditional methods with modern innovation, resulting in its distinctive character and widespread appeal.


Goyard bags are predominantly made from Goyardine canvas, a resilient blend of hemp, linen and cotton.


The Goyardine canvas is then coated with a specialised waterproofing treatment to guarantee superior quality and long-lasting durability, further enhancing the brand's appeal.

Goyard's Exclusivity

Part of Goyard's allure stems from its exclusivity. The brand has chosen not to sell its products online, a deliberate move within its high-end retail strategy designed to preserve exclusivity and uphold the brand's prestige.


This decision has undoubtedly made Goyard bags even more desirable and sought after.


Goyard's limited availability is designed to uphold the brand's dedication to traditional craftsmanship and exclusivity. This deliberate scarcity creates a sense of urgency among consumers, driving demand and elevating the perceived value and exclusivity of its products.

The Craftsmanship Behind Goyard Bags

Every single bag from Goyard bears witness to the house's commitment to craftsmanship. Each Goyard bag is meticulously made using a distinctive and closely guarded process, specific to the Goyardine canvas.


It is a painstaking process that integrates conventional techniques with modern methods, showcasing the brand's dedication to quality and longevity.


The materials used in Goyard bags play a vital role in their appeal. Beyond the signature Goyardine canvas, Goyard bags also feature Clamecy cowhide and yellow cotton lining.


Their use of coated linen and cotton canvas sets them apart from other luxury houses, which often favour materials such as leather, nylon or suede.

Goyard craftmanship, hand painted Goyardine canvas

Materials and Design

The defining material in Goyard's handbags, Goyardine canvas, is a tightly woven fabric made from linen and cotton, glazed with a delicate natural resin. This material gives Goyard bags a range of qualities, including:


  • Lightweight feel

  • Softness

  • Durability

  • Water resistance

  • Long-lasting quality

It serves as the primary material and is central to the brand's distinctive character.


The Goyardine canvas undergoes a unique waterproofing process to enhance its durability.


This attention to detail, combined with the high-quality materials used in constructing Goyard bags, contributes significantly to their longevity and their ability to hold value over time.


Goyard bag Materials, Canvas and Leather
@Collectorscage

Leather and Durability - The Qualities That Define Value

Goyard bags are more than just luxury and style - they're also durable and functional. Every bag is crafted with an eye for detail, offering generous storage capacity, a lightweight yet sturdy construction, and reinforced Chevroches calfskin corners and top handles.


These features not only provide protection but also extend the bag's lifespan and enhance its value.


The leather corners on Goyard bags play a crucial role. They provide extra protection against wear and reinforce the base of the bag and other vulnerable areas. This thoughtful design improves the bag's overall durability and makes it easier to carry.

The Brand's Evolution and Heritage

Goyard's evolution from Maison Martin into a globally recognised luxury house reflects its enduring appeal. Under Edmond Goyard's leadership, the company underwent a significant transformation in 1885, being renamed E. Goyard Aîné.


A pivotal moment in this evolution was the introduction of the hand-painted Goyardine pattern in 1892, inspired by the family's heritage.


Over the years, Goyard has cemented its position as a leading luxury house in Paris, weathering changes in ownership while remaining focused on craftsmanship and artisanal expertise.


The introduction of Goyardine canvas in 1892 was a key milestone, paving the way for a variety of products, including shoulder bags and totes.


Today, Goyard remains a favourite within the luxury sector, creating bags with significant resale value - particularly its tote styles. This has made the Paris-based house one of the most sought-after names in designer bags.

Vintage Goyard suitscases vs Goyard tote bags
Image from CollectorsCage

Iconic Models

Several iconic models from Goyard have become emblematic of the brand. Here are some of the most iconic tote and shoulder bags from Goyard:

  • The Goyard Saint Louis, named after Louis IX, is known for its lightweight, reversible Goyardine fabric and increasingly sturdy leather top handles.

  • The Anjou GM, which features the same materials as the Saint Louis but with a leather lining, is reversible and comes with a detachable pouch.

  • The Artois MM stands out for its structured design, four Chevroches calfskin corners and top handles, zip closure and organisational pocket.

The Goyard Saint Louis, Anjou GM and Artois MM are all crafted from Goyardine, a blend of hemp, linen and cotton. This material undergoes a unique waterproofing process to enhance its durability, reflecting Goyard's dedication to quality and longevity across its celebrated bags.

Most popular Goyard bags; Goyard Anjou, Goyard Saint Louis, Goyard Artois
@Collectorscage

Conclusion

In conclusion, the value and allure of Goyard bags come down to:


  • Heritage

  • Craftsmanship

  • Design

  • Exclusivity

Every tote is a masterpiece, painstakingly crafted using traditional techniques and premium materials. These bags are a symbol of luxury and exclusivity, making them a coveted piece among the style-conscious.


Prices and sizes of Goyard bags vary from country to country and from bag to bag. That's why we recommend doing your research thoroughly before investing in your next Goyard bag.


Whether you're a dedicated collector of luxury goods or simply appreciate the finer things in life, a Goyard bag is a worthy investment.

Summary

To sum up, Goyard bags are more than just accessories. They're a blend of history, craftsmanship, and exclusivity.


From their rich history and meticulous craftsmanship to their distinctive design and materials, Goyard bags have a unique appeal that sets them apart. Their exclusivity further adds to their allure, making them a true symbol of luxury and refinement.

Frequently Asked Questions

Where can you buy Goyard bags?

You can find a curated selection of authentic Goyard bags at CollectorsCage, Link to our Goyard bags

Why is Goyard so hard to buy?

Goyard's exclusivity and limited distribution channels contribute to its scarcity. The brand has a select number of boutiques worldwide, and they prioritize quality over quantity.

Is Goyard genuine leather?

Yes, Goyard uses genuine leather for its bags, which is a hallmark of the brand's craftsmanship.

However, the Goyardine canvas featuring the iconic hand-painted Goyardine pattern is often mistaken for genuine leather.


In fact, it's not made from genuine leather at all, but rather from linen and cotton, coated with a light, natural resin that gives it ideal properties, making the products lightweight, soft, durable, water-resistant, and long-lasting. This ensures the bag is suitable for everyday use.

Are Goyard bags water-resistant?

Goyard bags are known for their durability and are designed to withstand everyday wear and tear.


The coated Goyardine canvas that Goyard uses, featuring the iconic hand-painted Goyardine pattern, is more water-resistant than untreated leather. This means the Goyardine canvas can, to a certain extent, repel light rain and moisture.

However, it's important to note that while Goyard bags are relatively water-resistant, they are not completely waterproof.


If you expose your Goyard bag to heavy rain, standing water, or prolonged moisture, it can still result in potential damage. To ensure the longevity of your Goyard bag, it's best to take precautions and avoid exposing it to excessive moisture whenever possible.

How do I clean my Goyard bag?

To clean your Goyard bag, gently wipe away dust and dirt from the surface with a soft cloth. For specific stains, you can use a mild leather cleaner.


Avoid exposing it to harsh conditions, and store it properly when not in use.

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12 Comments

Is the saigon mm sold in the US?

Tanisha

What country would it be cheaper to buy goyard bag ?

Sonali

Goyard price have increased. Just purchase from Monoco April 2024.
Mini Anjoe Euro 2050 , Mini Saigon Euro 3250.

Issabella

Hi, so Artois PM is fixed for €1,850 at the store?

Alia

Just wondering why no Goyard store in Australia at the moment, especially in Perth, Western Australia, thank you 🙏

Katarina Kenny

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