Investment Guide: The Top 10 Best Vintage Chanel Bags to Invest In

Are you aiming for the best investment in luxury fashion? Look no further than vintage Chanel bags.

This definitive list of the top 10 vintage Chanel bags to invest in will guide you to pieces that blend historic allure with financial wisdom. Navigate through the world of Chanel with insight into which bags offer elegance and a promising return on investment without the fluff.

Key Takeaways from this guide:

The top 10 best Chanel investments

The rising price value of the bags

Understanding the market for vintage Chanel

An Investment Worthy

Diving into the luxurious area of ​​vintage Chanel bags offers a glimpse into a world where elegance meets a smart investment.

Known for their exceptional craftsmanship, enduring design, and the luxury fashion house's rich heritage, these iconic Chanel handbags are more than just a rare vintage find; they are a testament to a legacy that Coco Chanel continues to inspire.

The allure of vintage Chanel lies not only in their beauty but also in their increasing value, making them a compelling addition to any collector's array.

Chanel Classic Flap Bag

The Chanel Classic Flap is the quintessential representation of the French fashion house's timeless elegance. With its signature quilted leather, leather woven chain, and the iconic Chanel Classic Double Flap, this bag is a compact fashion statement that has transcended time.

Since its inception, the value of these popular Chanel bags has soared, a testament to its enduring appeal and status as a first bag that speaks to Chanel's history and Gabrielle Chanel's vision. As a vintage piece, it is not only a symbol of luxury but also an investment that continues to appreciate, embodying the essence of what makes a Chanel handbag truly classic.

The price of the Classic Flap Bag has roughly doubled or more in the last 10 years, representing an increase of approximately 100% to 120%.

Vintage Chanel Bag, Black Chanel Double Flap Bag, Denim Chanel Flap Bag

Chanel 2.55 Reissue

The Chanel 2.55 Reissue is a storied piece that harks back to Coco Chanel's original vision. It was the luxury fashion house's first bag with a shoulder strap — a revolutionary design allowing women freedom from the confines of handheld purses.

The 2.55 Reissue, with its iconic quilted leather and leather interwoven chain, represents a timeless classic that has experienced consistent value growth. Its significance in Chanel's history is profound, and as a vintage bag, it is a rare vintage find that embodies the innovative spirit of Gabrielle Chanel.

Similarly to the Classic Flap, the 2.55 Reissue has seen its price nearly double over the decade, with increases in the range of 100% to 120%.

Black Chanel Reissue Bag, Denim Chanel Reissue Bag

Chanel Boy Bag

Embodying a blend of modern flair and Chanel's storied elegance, the Chanel Boy Bag is a bold statement with a rock 'n' roll edge. Its features include:

  • Structured design, inspired by the unisex fashion trend and Gabrielle Chanel's love for androgyny

  • Popular among collectors and celebrities

  • High value, making it a sought-after Chanel bag

Since its launch, the Boy Bag's value has skyrocketed, making it a popular Chanel bag among collectors and celebrities alike. The Chanel Boy Bag is more than an iconic chanel bag; it's a contemporary classic that has cemented its place as a valuable asset in the world of vintage Chanel.

Introduced in 2011, the Boy Bag's price has also significantly increased, with prices possibly jumping from around $2,500 USD to over $5,500 USD, marking an increase of over 100%.

Three Black Chanel Boy Bags

Chanel Grand Shopping Tote

The Chanel Grand Shopping Tote, a discontinued gem, is a testament to the brand's ability to blend practicality with luxury. The spacious and structured design of these iconic Chanel bags has made it a coveted item among enthusiasts and collectors.

Despite its discontinuation, the Grand Shopping Tote has witnessed significant value growth in the secondary market, making it an investment-worthy vintage Chanel bag that continues to attract attention for its blend of functionality and sophisticated style.

Despite being discontinued, the resale market prices for the GST have seen substantial increases, potentially over 100%, influenced by its scarcity and demand among enthusiasts.

Blue Chanel Grand Shopping Tote, Beige Chanel Grand Shopping Tote

Chanel Timeless Clutch

The Chanel Timeless Clutch is an epitome of sophistication. Its features include:

  • Sleek silhouette

  • Classic quilting

  • Versatility for any occasion

  • Steady value growth

  • Elegance

  • Investment potential

This clutch appeals to collectors for its timeless style and potential for long-term value. Hence the name, the Timeless Clutch is a Chanel bag that carries the brand's legacy with grace, capable of holding daily essentials while making a fashion statement.

The Timeless Clutch has seen a more modest increase compared to other popular Chanel bags, but still significant, potentially around 50-75% over the decade.

Black Chanel Timeless Clutch, A Chanel Timeless Clutch

Chanel Gabrielle Bag

A tribute to the luxury fashion house's founder, the Chanel Gabrielle Bag is a modern marvel that combines understated elegance with practical versatility.

Launched as an "it girl favourite", the Gabrielle Bag is characterized by its innovative design and unisex appeal, quickly becoming an iconic Chanel bag as well as a sought-after Chanel handbag. For those seeking a more specialized accessory, the Chanel vanity bag offers a stylish and functional option.

Its value has appreciated remarkably, establishing it as a sought-after vintage piece and a wise investment for those who appreciate the art of luxury and functionality. The Gabrielle Bag has seen its price rise significantly, initial prices have increased by at least 50% or more, depending on the model.

Black Chanel Gabrielle Bag, Denim Chanel Gabrielle Bag, Gold Crocodile Chanel Gabrielle Bag

Chanel Camera Bag

A fusion of form and function, the Chanel Camera Bag draws inspiration from vintage camera cases, offering ample space without sacrificing style. This rare and iconic bag, adored by celebrities, has become a sought-after item within the vintage market.

Its unique silhouette and practical features make it a standout piece, and its value has continued to climb, solidifying the Camera Bag as a smart investment choice for aficionados of Chanel's heritage. The Camera Bag's price increase is in line with the general trend of Chanel bags, around 75-100% over the last decade.

Pink Chanel Camera Bag, Black Chanel Camera Bag, Blue Chanel Camera Bag

Chanel Medallion Tote

The Chanel Medallion Tote is a discontinued classic that exudes sophistication with its distinctive design and signature Chanel features. Its name comes from the prominent medallion zipper pull, and its value has seen remarkable growth since its inception.

Collectors and fashion enthusiasts alike seek out these vintage bags, recognizing it as a valuable asset that embodies the elegance and luxury of the iconic French fashion house. Given its discontinuation, the secondary market dictates its price, which has seen increases over 100% due to collector interest.

Pink Chanel Medallion Tote, Black Chanel Medallion Tote

Chanel Diana Flap Bag

Named after the beloved Princess Diana, the Chanel Diana Bag is a symbol of regal elegance and timeless style. Its quilted leather and long shoulder strap have made it a favorite among Chanel aficionados. The bag's value has consistently risen, making it a sought-after piece for investment.

The Diana Bag's enduring popularity and increasing value are a testament to the lasting impact of Chanel's designs and the princess's legendary fashion status. Vintage pieces, especially well-preserved ones, have become more valuable, with prices potentially increasing well over 100% in the last decade.

Black Chanel Diana Flap Bag, Beige Chanel Diana Flap Bag

Chanel Wallet on Chain

The Wallet on Chain (WOC) is the epitome of versatility and style, offering the classic Chanel look in a compact form. With its turn-lock closure, slip pocket, and leather interwoven chain, the WOC is both a wallet and a bag that can be dressed up or down.

Its value has climbed impressively, ensuring that these vintage bags are not just a fashionable accessory but also a smart investment. The Wallet on Chain continues to be a favorite among those seeking a piece of Chanel's luxurious legacy.

The Chanel WOC has also seen substantial price increases, potentially doubling in price, marking a 100% increase over the last decade.

Pink Chanel Wallet on Chain, Black Chanel Wallet on Chain

The Resale Renaissance: Understanding the Market for Vintage Chanel

The allure of vintage Chanel bags has only grown stronger in the wake of global trends and the brand's strategies of artificial scarcity. Since Karl Lagerfeld passed away, Chanel has seen consistent price increases, further inflating the value of vintage pieces such as the Classic Double Flap Bag.

The pandemic has also played a role, prompting Chanel to raise their prices and, in turn, driving the resale market to new heights.

The rarity of certain vintage Chanel bags, like the Chanel Wallet on Chain or limited edition pieces, has made them even more desirable, commanding prices several times their original retail value on the secondary market.

Chanel Chocolate Bag, Vintage Chanel Classic Flap Bag, Vintage Black Chanel Classic Flap Bag


Investing in a vintage Chanel bag from the legendary luxury fashion house is a savvy move for aficionados of timeless elegance and financial acumen.

Chanel's offerings, renowned for their exquisite craftsmanship and enduring designs, reflect the vision of Coco Chanel and the innovation brought by Karl Lagerfeld. Among the most iconic bags, the Chanel 2.55 stands out with its double flap and gold hardware, encapsulating the Audrey Hepburn era's sophistication.

The popular Chanel bags are celebrated for their caviar leather and the quintessential Chanel aesthetic, including a crossbody strap that adds a layer of practicality. Their value has notably doubled over the last decade, affirming its status as iconic handbags with a promising return on investment.

The Chanel Camera Bag, drawing inspiration from vintage camera cases, and the Chanel Vanity Case, with its distinctive drawstring closure, embody the brand's innovative spirit. These pieces not only serve as practical accessories but also as collector's items that continue to appreciate in value.

The Chanel Shopping Tote that was envisioned by Karl Lagerfeld, a must-have for those seeking both style and functionality, has seen its desirability skyrocket in the secondary market. Its spacious design and luxury detailing make it a preferred choice for many.

These Chanel handbags, from the Chanel 2.55 with its historic allure to the modern charm of the Chanel Camera Case and Vanity cases, represent more than just fashion statements. They are investments in the luxury legacy of Gabrielle Chanel, combining aesthetic appeal with appreciating value, making them essential for anyone looking to own a piece of Chanel's storied heritage.

Frequently Asked Questions

Are old Chanel bags worth anything?

Yes, an old and second hand Chanel bag are worth a lot due to their unique investment value and rarity, making them highly sought after by fashion collectors and enthusiasts.

Why are vintage Chanel bags considered a good investment?

The Popular Chanel bags are considered a good investment because of their timeless design, iconic status, exceptional craftsmanship, and historical significance, all contributing to their increasing value over time.

What makes the Chanel Classic Flap Bag so special?

The Chanel Classic Flap Bags is special due to its quintessential design, including caviar leather that is quilted, a leather chain, and the Chanel Classic double flap, making it a symbol of luxury and a sought-after investment piece.

How has the resale market for vintage Chanel changed in recent years?

The resale market for vintage Chanel has experienced a resurgence, marked by consistent price increases and artificial scarcity strategies driving up the value of vintage pieces, influenced by global trends like the pandemic.

Can vintage Chanel bags be styled with modern outfits?

Yes, Chanel bags can be styled with modern outfits to create unique and fashionable ensembles, as their timeless design pairs well with contemporary trends and classic styles, providing versatility and a touch of luxury.

Matilde Stadager Luxury bag expert and writer

Meet the Author

Matilde Stadager - Luxury Bag Expert & Writer 

Matilde Stadager is an expert in the world of high-end and fashion bags. With a great sense of the current trends, she has been a shopping advisor for clients of Collectors Cage for years. Her many years of experience includes doing authentication of products & sourcing designer bags. Matilde knows a lot about the history of the different fashion houses, and bag models. In her writings she shares all her experience with the readers.

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