Guides

Where to Buy Goyard: Exclusive Boutiques & Online Retailers

If you're wondering where to buy Goyard, look no further . Our simple guide maps the authentic stores and trusted online retailers for your next Goyard purchase , ensuring a hassle-free shopping experience.

The most important takeaway from this guide:

Physical Goyard stores

Second hand market for Goyard

What you need to know before you buy

Why doesn't Goyard have an online store?

In our digitized age, it may seem strange for a brand to operate without an online store. But Goyard is not a typical brand . The house has chosen to refrain from e-commerce and only offers remote ordering to those who live near one of their stores.


This approach stems from Goyard's commitment to tradition and exclusivity, ensuring that products are only sold in authorized Goyard stores.


This strategy may seem counterintuitive in today's world where online shopping is all the rage. But for Goyard it is part of a larger philosophy . Their decision to keep the products offline helps them maintain an aura of scarcity and appeal.


This not only reflects their dedication to exclusivity , but also invites customers to enjoy a unique authentic boutique shopping experience.

Yellow Goyard tote ba
@collectorscage

Goyard official website

Although you can't buy Goyard products online, their official website provides an insight into the world of the brand. It showcases the brand's:


  • rich history

  • Their amazing craftsmanship

  • catalog of their product range, with everything from bags to small leather goods, travel items, suitcases, accessories to textiles.

One of the website's unique features is its online simulator. This tool allows customers to learn about and prepare for Goyard Art of Marquage , a personalization service available in store.


The website also includes an "Art of Marquage" section where customers can explore the personalization options for products like the Saint Louis bags and Senat bags, although the actual service is only available in-store .

Goyard Bag with the sunset in the background
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Physical locations

For those planning to shop Goyard, exploring their brick-and-mortar stores is a must.


The brand's original store, MAISON GOYARD PARIS 233 , which can be found at 233 Rue Saint-Honoré, 75001 Paris, is an excellent starting point. When you step inside, you will be greeted by a world of luxury with a wide selection of Goyard products on the shelves.


In addition to the flagship store in Paris , Goyard has expanded its physical presence to various locations in the world , including cities such as:

  • New York

  • Beverly Hills

  • Miami

  • Dallas

  • San Francisco

  • Chicago

  • São Paulo

  • London

  • Monaco

  • Milan

  • Shanghai

  • Beijing

  • Shenzhen

  • Hong Kong

  • Singapore

  • Seoul

  • Busan

  • Tokyo

  • Nagoya

  • Osaka

  • Kyoto

Each store offers a unique shopping experience , imbued with the brand's tradition and exclusivity, with a carefully curated collection.

Goyard stores in Biarritz, London, Beverly Hills and Dallas
@Collectorcage

Maison Goyard in Paris

Maison Goyard in Paris is not just a store, but a gateway to the world of Goyard. It's not just Goyard's flagship store, with a location at Rue Saint-Honoré 223, where it has been since 1834. The store is one of the oldest luxury stores in the world. The store offers a wide range of products, including:


  • bags

  • small leather goods

  • Travel accessories

  • Suitcases

  • accessories for pets

  • Textiles

  • and much more

From the moment you step inside, you will be surrounded by the brand's timeless elegance, attention to detail and the finest materials, all of which reflect the quality you expect.


Since 1834, Goyard has expanded and opened several stores in Paris , and today they have a total of 4 stores in Paris, 2 of which are located on the famous street "Rue Saint-Honoré".


Goyard bags produced in limited numbers are usually more in demand and therefore have a higher price, starting at approx. $3,050 for the Goyard Belvedere MM bag and reaches $4,450 for the Goyard Saigon PM bag.


Despite the higher price, these limited edition bags remain popular due to their unique design and exclusivity.

The original Goyard store next to the flagship 66 store in Paris
@Collectorcage

Purchase of Goyard second hand

If a brand new Goyard bag is out of your budget, or you simply don't have the opportunity to visit one of the physical Goyard stores around the world, buying second hand can be an option.


But it's important to be careful when you consider how many counterfeit Goyard products exist online. It is estimated that 95% of used Goyard bags sold online are fake . Therefore, it is crucial to buy from a trusted dealer to ensure the authenticity of the bag..


The Goyardine canvas is the easiest way to check the authenticity of a Gyoard bag, thanks to its hand-painted patterns and unique texture. Other signs of authenticity are the interior of the bag , which is made of beige canvas consisting of linen, cotton and hemp threads with perfectly stitched leather linings.


Genuine Goyard dust bags are made of thick cotton , not polyester, and the logo and other text must be accurate and clear. If there is still doubt, Goyard Customer Service can help authenticate a product.

Ensuring Authenticity: Tips for Buying Genuine Goyard Products

It is important to make sure that the products are genuine when buying Goyard online. An important feature to check is the Goyardine print on genuine Goyard products , which should appear crisp with a slightly raised texture due to the hand-screened design.


The stitching on Goyard bags must be discreet and the thread color usually contrasts with the bag, except for black bags which have black stitching.


Other details to look for is the heat stamping on genuine Goyard items, which is discreet and consistent, showing "Goyard, Paris, Made in France" in that order on three separate lines.


Genuine Goyard leather goods will also have a serial number consisting of three letters and six digits in a san serif font that is clear and consistent. By keeping these tips in mind, you can buy Goyard products online with confidence , knowing you're getting the real thing.

Online shopping with Goyard: Convenience meets luxury

Although Goyard does not have a dedicated online store, there are alternative options to purchase their products online. Trusted retailers such as Collectors Cage offer Goyard products whose authenticity is guaranteed. .


Which offers an easy and secure way to shop Goyard products from the comfort of your own home.


But online shopping for Goyard products comes with its own challenges. It is crucial to ensure the authenticity of the products . This is where it becomes important to know the distinctive characteristics of genuine Goyard products.

Paris Goyard Store and London Goyard Store
@Collectorcage

Guide to Goyard for first-time buyers

If you are considering buying your first Goyard bag, there are several factors to consider. Goyard bags vary in price, with simpler designs starting at around $500 and more elaborate models going up to $6,300.

Want to know more about the prices of Goyard bags? Check out our size and price guide here


First-time buyers may consider Goyard's tote line, including the St. Louis, Artois and Anjou, all made from the signature coated canvas material which provides a blend of durability and luxury.


Regardless of whether you are attracted by the super light, unstructured construction and spaciousness of the St. Louis bag or prefer the added structure and zipper closure of the Artois bag, there is a Goyard bag to suit your needs .


But before you make your purchase, there are a few things you should know.

White Goyard bag in a field of flowers
@Collectorcage

Choosing your first Goyard bag

Choosing your first Goyard bag requires considering aspects such as size, structure and intended use. The Louis PM bag is a popular choice among first-time buyers due to its light weight and functionality, including the ability to fold flat, ideal for travel.


On the other hand, the Artois PM and MM offer a more structured and professional look with features such as a zip closure and reinforced canvas to suit both casual and business settings. Your personal stature and intended use should guide your Goyard bag size decision, with PM versions often preferred for their portability .


Choosing the right size

Choosing the right size Goyard bag depends on personal preference and intended daily use.


For example, the Anjou bag, available in the same size as the classic Goyard St. Louis, used for comparable occasions.


The Goyard Saint Louis bag is available in PM, GM and XXL sizes along with a removable pouch that provides different carrying capacities, making the model suitable for a variety of activities and uses.


When it comes to price and size, there is a direct correlation between the two, as larger sizes often command a higher price.


When choosing a size, you should therefore also consider your budget and the value you get for the money.


Are you in doubt about Goyard's sizes? Check out our Goyard size guide here

Size comparison of Goyard Anjou, mini, Goyard Anjo PM and Goyard Anjou GMu
@Collectorcage

What you need to know before you buy

Before buying a Goyard bag, it is important to take into account elements such as price and the structure of the bag .


For example, Goyard bags start as St. Louis PM at $1,285, while varieties such as Artois and Anjou command higher prices due to added features and materials.


It is important to understand the structure and functions of different bag models in order to use them on a daily basis.


Also consider the bag's resale value. Some Goyard bags, like the Plumet, retain a significant portion of their original price , making them not just a fashion statement, but a worthwhile investment.

Exclusive seasonal releases

Goyard's appeal stems in part from the exclusive seasonal colors and patterns. In 2002, the Signoles family introduced twelve new colors to Goyard's historically black Goyardine canvas , expanding the brand's palette to reflect today's trends.


These limited edition colours, such as a unique blue tote, have been particularly popular, showing the appeal of distinctive colors in seasonal releases with lined patterns.


These exclusive seasonal releases not only add a touch of novelty to Goyard's traditional aesthetic , but also make Goyard's products more collectible.


Whether you're a seasoned collector or a first-time buyer, these exclusive colors and designs add an extra layer of appeal to Goyard's already irresistible charm .

Goyard bags Materials, Canvas and Leather
@Collectorcage

Rare and sought after pieces

In addition to seasonal launches , Goyard also introduces rare, sought-after items that maintain or exceed their original retail price . Bags like the Goyard Belvédère, for example, retain up to 90% of their original price, and sale prices increase year by year. Other models, like the Cap Vert bags, can retain up to 97% of their original retail value.


Particularly rare is the Goyard Plumet bag, which averages 111% of original retail price due to its rarity and popular crossbody style.


Limited editions of the Goyardine canvas, like the striking pink, are introduced occasionally and are highly sought after by collectors and enthusiasts.


These coveted pieces of jewelry not only add to the prestige of owning a Goyard product, but also make them a worthwhile investment.

A nice pink Goyard plumet bag

Why Goyard stands out

Due to its unique fusion of history, craftsmanship and exclusivity, Goyard stands out among the many luxury brands recognized on its iconic Goyardine canvas.


Each Goyard bag is carefully crafted using age-old techniques that blend traditional methods with modern innovation , resulting in their distinctive character and widespread appeal.



The Goyardine canvas is then coated with a specialized impregnation treatment to guarantee superior quality and longevity, adding to the appeal of the brand.


A trip to a Goyard store offers more than a typical shopping trip. It is a unique experience, characterized by personal service, which adds a unique touch to customers' luxury purchases.


Each store is staffed by knowledgeable staff who provide attentive service , so that each customer feels valued and thoroughly taken care of.


Apart from the wide selection of products, what sets Goyard stores apart is the personalization service they offer. Customers have the option of adding hand-painted monograms and motifs to their purchases , thus giving their luxury goods a personal touch.

Options for personalization

At Goyard, each and every item functions not only as a product, but also as a medium for personal expression. Their personalization service offers hand-painted monograms, stripes and a selection of motifs on products such as bags, wallets and passport covers.


This service, which typically takes around four weeks, allows customers to add a personal touch to their luxury goods , making each purchase truly unique.


Even before visiting a store, customers can use the online simulator on Goyard's website to explore the options for personalization. This tool allows customers to view their customizations before making the purchase in store.


In addition, Goyard offers special orders made by dedicated case makers in their workshops in the South of France. These carefully handcrafted orders are given a unique serial number which makes them even more exclusive.


Goyard's limited availability is designed to maintain the brand's dedication to traditional craftsmanship and exclusivity.


This conscious scarcity creates a sense of immediacy in consumers, leading to increased demand and increasing the perceived value and exclusivity of their products.


Picture of custom goyard piece

Summary

In the world of luxury goods , Goyard stands out with its commitment to tradition, exclusivity and personalization .


The house does not have an online store, but the products can be purchased in physical stores worldwide and through authorized online retailers.


The brand's commitment to authenticity and quality is evident in every piece, from their iconic handbags to their small leather goods.


Whether you are a first-time buyer or a seasoned collector, a visit to a Goyard store is a unique experience.


With their selection of products, exclusive seasonal releases and personalization options, Goyard offers a shopping experience that is as much about the journey as it is about the destination.


So why not take the plunge and step into the world of Goyard?


Frequently asked questions

Can Goyard be purchased online?

No, Goyard cannot be purchased online as the brand does not have an official online store.


However, remote ordering may be possible depending on how close you are to one of their stores.

Why is Goyard hard to buy?

Goyard is hard to buy because the brand limits customers' accessory purchases to four a year, regardless of their status, to maintain exclusivity.

How many Goyard stores are there in the US?

There are six Goyard stores in the United States, located in New York, Chicago, Dallas, Miami, Beverly Hills and San Francisco.


This information is valid from today.




Where can I buy Goyard products?

You can buy Goyard products at Goyard stores worldwide, including their flagship store in Paris, as well as through selected authorized online retailers. Consider visiting their stores for an authentic shopping experience.


How do I know if a Goyard bag is genuine?

To tell if a Goyard bag is authentic, look for hallmarks like Goyardine canvas, precise stitching, and a consistent heat stamp. If you are unsure, you can contact Goyard's customer service for help.

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Matilde Stadager Luxury bag expert and writer

Meet the Author


Matilde Stadager - Luxury Bag Expert & Writer 


Matilde Stadager is an expert in the world of high-end and fashion bags. With a great sense of the current trends, she has been a shopping advisor for clients of Collectors Cage for years. Her many years of experience includes doing authentication of products & sourcing designer bags. Matilde knows a lot about the history of the different fashion houses, and bag models. In her writings she shares all her experience with the readers.

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