Where to Buy Goyard: Exclusive Boutiques & Online Retailers

If you're wondering where to buy Goyard, look no further . Our straightforward guide maps out the authentic outlets and trusted online retailers for your next Goyard purchase , ensuring a seamless shopping experience.

Key Takeaways from this guide:

Physical Goyard stores

Second hand market for Goyard

What to Know Before You Purchase

Why Goyard doesn't have an online store?

Given our digitized era, one might find it peculiar for a brand to operate without an online store. But Goyard is not your typical brand . The maison has chosen to refrain from e-commerce, offering distance order services only to those in proximity to one of their boutiques.

This approach stems from Goyard's commitment to tradition and exclusivity, ensuring products are only sold in authorized Goyard boutiques.

This strategy may seem counterintuitive in the modern world, where online shopping rules. But for Goyard, it is part of a larger philosophy . Their decision to keep products offline helps them maintain an aura of scarcity and appeal.

This not only reflects their dedication to exclusivity but also invites customers to enjoy a unique boutique shopping experience.

Yellow Goyard tote ba

Official Goyard Website

Although you cannot purchase Goyard products online, their official website offers a glimpse into the brand's world. It showcases the brand's:

  • rich history

  • unparalleled craftsmanship

  • catalog of their product range, from bags to small leather goods, travel items, trunks, accessories, and textiles.

One of the website's unique features is its playful online simulator. This tool allows customers to learn about and prepare for the Goyard Art of Marquage , a personalization service available in-store.

The website also includes an “Art of Marquage” section, where customers can explore personalization options for products such as the Saint Louis bags and Senat pouches, although the actual service is only available in-store.

Goyard Bag with the sunset in the background

Physical locations

For those planning to indulge in Goyard shopping, exploring their physical stores is indispensable.

The brand's original store, MAISON GOYARD PARIS 233 , located 233 Rue Saint-Honoré, 75001 Paris, is an excellent starting point. Stepping inside, you'll be greeted by a world of luxury, with a wide range of Goyard products lining the shelves.

Beyond the flagship store in Paris, Goyard has extended its physical presence to various locations worldwide , including cities like:

  • New York

  • Beverly Hills

  • Miami

  • Dallas

  • San Francisco

  • Chicago

  • São Paulo

  • London

  • Monaco

  • Milan

  • Shanghai

  • Beijing

  • Shenzhen

  • Hong Kong

  • Singapore

  • Seoul

  • Busan

  • Tokyo

  • Nagoya

  • Osaka

  • Kyoto

Each boutique offers a unique shopping experience , steeped in the brand's tradition and exclusivity, with a carefully curated collection.

Goyard stores in Biarritz, London, Beverly Hills and Dallas

Maison Goyard in Paris

Maison Goyard in Paris is not merely a store, but a gateway into the realm of Goyard. Not only is it the flagship store of Goyard brand, located Rue Saint-Honoré 223 where it has stayed since 1834 The flagship store offers a wide range of products, including:

  • bags

  • small leather goods

  • travel accessories

  • trunks

  • pet accessories

  • textiles

  • and more

From the moment you step inside, you'll be surrounded by the brand's timeless elegance, attention to detail, and the finest materials, all reflecting the quality you expect.

Since 1834 Goyard have expanded and have opened up more boutiques in Paris , today they have a total of 4 stores in Paris, with 2 of them being located on the famous "Rue Saint-Honoré" street.

Limited edition Goyard bags come with a higher price tag, starting at approximately $3,050 for the Goyard Belvedere MM Bag and reaching up to $4,450 for the Goyard Saigon PM Bag.

Despite the higher price, these limited edition bags remain popular due to their unique designs and exclusivity.

The original Goyard store next to the flagship 66 store in Paris

Buying Goyard second hand

If a brand new Goyard piece is beyond your budget, or you are simply not able to go to one of the physical Goyard stores around the world, buying second-hand might be an option.

However, caution is key, considering the prevalence of counterfeit Goyard products online. It is estimated that 95% of used Goyard bags sold online are fake . Therefore, purchasing from a trusted second-hand retailer is crucial to ensuring authenticity.

The Goyardine canvas used for Goyard bags is a major hurdle for counterfeiters, thanks to its hand-painted patterns and unique texture. Other telltale signs of authenticity include the interior of the bag , which is made of beige canvas consisting of linen, cotton, and hemp threads, with perfectly sewn leather piping.

Real Goyard dust bags are made of thick cotton , not polyester, and the logo and other text should be precise and clear. If doubts persist, Goyard customer service can assist in authenticating a product.

Ensuring Authenticity: Tips for Buying Genuine Goyard Products

Ascertaining the authenticity of the products is vital when shopping for Goyard online. One key feature to check is the Goyardine print on genuine Goyard products , which should appear crisp with a slightly raised texture due to its hand-screened design.

The stitching on Goyard bags should be subtle, and the thread color usually contrasts with the bag, except for black bags which have black stitching.

Other details to look for include the heat stamping on real Goyard items, which is discreet and uniform, displaying “Goyard, Paris, Made in France” in that order on three separate lines.

Genuine Goyard leather goods will also have a serial number consisting of three letters and six digits, with a san serif font that is clear and consistent. By keeping these tips in mind, you can confidently shop for Goyard products online , knowing you're getting the real deal.

Online Shopping with Goyard: Convenience Meets Luxury

Although Goyard lacks a dedicated online store, there exist alternative avenues to purchase their products online. Trusted resale retailers such as Collectors Cage offer Goyard products , emphasizing their commitment to authenticity.

Providing a convenient way to shop for Goyard products from the comfort of your own home.

However, online shopping for Goyard products comes with its own set of challenges. Ensuring the authenticity of the products is crucial . This is where knowing the distinguishing features of genuine Goyard products becomes essential.

Paris Goyard Store and London Goyard Store

First-Time Buyer's Guide to Goyard

If you're contemplating purchasing your first Goyard bag, there are several factors to be aware of. Goyard bags vary in price, with simpler designs starting at around $500 and more elaborate models going up to $6,300.

Want to know more about prices on Goyard bags? Check our guide on sizes and prices here

First-time buyers may want to consider the Goyard tote lineup, including the St. Louis, Artois, and Anjou bags, all crafted from the signature coated canvas material for a mix of durability and luxury.

Whether you're drawn to the super light, unstructured build and spaciousness of the St. Louis tote, or prefer the added structure and zippered closure of the Artois tote, there's a Goyard bag to suit your needs.

But before you make your purchase, there are a few more things you should know.

White Goyard bag in a field of flowers

Selecting Your First Goyard Bag

Choosing your first Goyard bag requires consideration of aspects such as size, structure, and usage purpose. For instance, the St. Louis PM tote is a popular choice among newcomers for its lightweight feel and functionality, including the ability to fold flat, which is ideal for travel.

On the other hand, the Artois PM and MM offer a more structured and professional look with features like zippered closures and reinforced canvas, suitable for both casual and business settings. Your personal stature and intended use should guide your decision on the size of the Goyard bag, with PM versions often being preferred for their manageability.

Choosing the Right Size

The selection of the appropriate size of a Goyard bag hinges on personal preferences and intended everyday use.

For instance, the Anjou bag, available in similar sizes to the classic Goyard St. Louis, can be used for comparable occasions.

The Goyard Saint Louis tote bag is offered in PM, GM, and XXL sizes, along with a detachable pouch, catering to varying carrying capacities, making the model suitable for a variety of different activities and uses

When it comes to price and size, there is a direct correlation between the two, as larger sizes often demand a higher price

Therefore, while choosing the size, you should also consider your budget and the value you are getting for the price .

Wandering about Goyard sizes? Check our Goyard size guide here

Size comparison of Goyard Anjou, mini, Goyard Anjo PM and Goyard Anjou GMu

What to Know Before You Purchase

Prior to buying a Goyard bag, it's crucial to take into account elements like price and the structure of the bag.

For instance, Goyard totes like the St. Louis PM starts at $1,285, with variations like the Artois and Anjou commanding higher prices due to additional features and materials.

Understanding the structure and features of different bag models is essential for practical daily use.

Also, consider the bag's resale value. Some Goyard bags, like the Plumet, retain a significant portion of their original price , making them not just a fashion statement, but a valuable investment.

Exclusive Seasonal Releases

Goyard's appeal partly stems from its exclusive seasonal hues and patterns. In 2002, the Signoles family introduced twelve new colors to Goyard's historically black Goyardine canvas , expanding the brand's palette to reflect contemporary trends.

These limited-edition hues, such as a unique blue tote, have been particularly popular, signifying the appeal of distinctive colors in seasonal releases with lined patterns.

These exclusive seasonal releases not only add a touch of novelty to the time-honored Goyard aesthetic but also enhance the collectability of Goyard products.

Whether you're a seasoned collector or a first-time buyer, these exclusive colors and designs offer an additional layer of appeal to the already irresistible charm of Goyard.

Goyard bags Materials, Canvas and Leather

Rare and Sought-After Pieces

In addition to seasonal launches, Goyard also introduces rare, coveted pieces that retain or exceed their initial retail price . Bags like the Goyard Belvédère, for instance, retain up to 90% of their original price, with selling prices increasing year over year. Other models, like the Cap Vert bags, can maintain up to 97% of their original retail value.

Especially rare is the Goyard Plumet bag, which holds 111% of its original retail price on average due to its scarcity and popular crossbody style.

Limited-edition colors of the Goyardine canvas, like the striking pink, are introduced occasionally and are highly coveted by collectors and enthusiasts.

These sought-after pieces not only add to the prestige of owning a Goyard product but also make them a valuable investment.

A nice pink Goyard plumet bag

Why Goyard Stands Out

Owing to its unique fusion of history, craftsmanship, and exclusivity, Goyard stands out among the multitude of luxury brands, recognized by its iconic Goyardine canvas.

Each Goyard bag is meticulously crafted using time-honored ancestral techniques that blend traditional methods with modern innovation , resulting in their distinctiveness and widespread appeal.

The Goyardine canvas is then coated with a specialized waterproofing treatment to guarantee superior quality and longevity, adding to the brand's appeal.

A trip to a Goyard store offers more than a typical shopping excursion. It is a unique experience, punctuated by personalized services that add a unique touch to the luxury purchases of their customers.

Each boutique is staffed by knowledgeable personnel who provide attentive service , making every customer feel valued and thoroughly attended to.

Aside from the wide array of products, what sets Goyard stores apart is the personalization service they offer. Customers have the opportunity to add hand-painted monograms and motifs to their purchases , adding a personal touch to their luxury goods.

Personalization Options

At Goyard, every item serves not only as a product but also as a medium for personal expression. Their personalization service offers hand-painted monograms, stripes, and a selection of motifs on products like tote bags, wallets, and passport covers.

This service, typically taking around four weeks, allows customers to add a personal touch to their luxury goods , making each purchase truly unique.

Even before visiting a store, customers can use the online simulator on the Goyard website to explore personalization options. This tool lets customers preview their customizations before making the in-store purchase.

In addition, Goyard offers special orders crafted by dedicated trunk makers in their workshops in southern France. These meticulously hand-made orders are assigned with a unique serial number, adding to their exclusivity.

Goyard's limited availability is designed to maintain the brand's dedication to traditional craftsmanship and exclusivity.

This deliberate scarcity generates a feeling of immediacy among consumers, leading to increased demand and elevating the perceived value and exclusivity of their products.

Picture of custom goyard piece


In the world of luxury goods, Goyard stands out for its commitment to tradition, exclusivity, and personalization.

While the maison does not operate an online store, its products can be purchased at physical boutiques worldwide and through authorized online retailers.

The brand's commitment to authenticity and quality is evident in every piece, from their iconic handbags to their small leather goods.

Whether you're a first-time buyer or a seasoned collector, a visit to a Goyard store is a unique experience.

With their range of products, exclusive seasonal releases, and personalization options , Goyard offers a shopping experience that is as much about the journey as it is about the destination.

So why not take the plunge and step into the world of Goyard?

Frequently Asked Questions

Can Goyard be purchased online?

No, Goyard cannot be purchased online as the brand does not have an official online store.

However, distance order services may be available depending on your proximity to one of their stores.

Why is Goyard hard to buy?

Goyard is hard to buy because the brand limits clients to four accessory purchases a year, regardless of their status, to maintain exclusivity.

How many Goyard stores are there in the US?

There are six Goyard stores in the US, located in New York, Chicago, Dallas, Miami, Beverly Hills, and San Francisco.

This information is current as of today.

Where can I buy Goyard products?

You can buy Goyard products at Goyard boutiques located worldwide, including their flagship store in Paris, as well as through select authorized online retailers. Consider visiting their boutiques for an authentic shopping experience.

How do I know if a Goyard bag is authentic?

To know if a Goyard bag is authentic, look for distinguishing features such as the Goyardine canvas, precise stitching, and a uniform heat stamp. If unsure, consider reaching out to Goyard customer service for assistance.


Matilde Stadager Luxury bag expert and writer

Meet the Author

Matilde Stadager - Luxury Bag Expert & Writer 

Matilde Stadager is an expert in the world of high-end and fashion bags. With a great sense of the current trends, she has been a shopping advisor for clients of Collectors Cage for years. Her many years of experience includes doing authentication of products & sourcing designer bags. Matilde knows a lot about the history of the different fashion houses, and bag models. In her writings she shares all her experience with the readers.

Leave a comment

Please note, comments need to be approved before they are published.